We all have them, I know I do. The only difference between me and other people is that I am willing to share my secrets quite openly. As crazy as that sounds, treat that as a good thing. There are plenty of ways that will help you get more money for your Flippa auctions, and in just a few moments, I am going to cover what I consider to be three of the most important points when it comes to getting maximum bang for buck. Lets face it, listing an auction is time consuming, and with selling websites being a very active income model, you really want to be able to get maximum return on your time. Ready to learn more? Keep reading!
#1 Rule Of Thumb – Transparency
Now that Flippa has undergone some changes that literally throw all of your claims when it comes to website stats down to the bottom of the page, you have no other option but to be as transparent as possible. This is not a bad thing. We all know that honesty pays off, right? Just remember, if you are selling something that is of value, you are always going to get maximum return on your initial investment. If you are attempting to sell crap though, chances are that you aren’t going to get much, if anything at all for that website.
#2 Rule Of Thumb – Never Over Inflate!
Remember, in all cases, you don’t have to over inflate in order to sell, you simply need to optimize a little. If you are getting 5 uniques per week, those are 5 people that you can convert. Some products on ClickBank convert extremely well with a good call to action and if you can sell to even 5% of your visitors (with a very good call to action and sales copy), with 20 visits per month, you could quite easily end up with proofs of some 50$ in affiliate sales per month.
Sure, this is not a huge amount in contrast, but what this actually does is this serves as proof to a potential buyer that your website is a viable opportunity for them to grow further. And let me tell you, the difference between the sale price of a startup website on Flippa, and those other ones that tend to go for that little bit more, it is commercial viability. Nothing more, nothing less.
In any case, never over inflate, simply optimize a little.
#3 Rule Of Thumb – Use The Right Tags
This is the one BIG mistake that I see way too many people make. Not that I can blame them, it is a very easy thing to miss, and to be completely honest, this one comes from my years of working in sales, and the process of translating that real world process into an online process.
The idea is that you need to get into the buyers head, know how to catch them as they are looking. To get more money for your Flippa auctions can in most cases be a simple matter of tag choice, and I am not kidding when I talk about how much of a detrimental impact this has on how well a website will sell for on Flippa. In fact, I recently sent out a link (that is not 100% public on Flippa) to my mailing list that details the stats of the top tags on Flippa, and how much they are selling for, however, the biggest mistake that I see every single day is the constant use of the “No Reserve tag.
In order to prove my point on this one, think about it this way. Think about the mindset of someone who is searching for “No Reserve” auctions on Flippa, and think about how much they are prepared to pay for your website. Not much is it? Now, think about how much someone is willing to pay for your site that has “high traffic” and that is “profitable”, and consider how much that may be worth to them.
It is all about Tags, and I am not kidding when I say that this is one of the most important parts of creating an auction on Flippa. To put it bluntly, getting this wrong will almost always see you get a low price for your auctions.
Now, there are a ton more tips that I can give, in all honesty, they are all being put under lock and key for a little while, until me and Dave launch our Website Flipping course within the coming months. For the meantime, do keep an eye on Flipping Awesome (our recently acquired project) for more news and random chit chat, and as always, @reply me on Twitter to compel me with some great content inspiration!
